Unlocking the Power of Generative AI


How LLMs and GPT4 are Revolutionizing Business Applications

Start Date:
1 September 2023

7 Hours 30 Minutes

Workshop Fee:
€350 - ex VAT

Workshop Fee:
€350 - ex VAT

Workshop Purpose and objectives

Artificial Intelligence (AI) has been a game-changer in the world of technology, and generative AI is taking it to the next level. With the introduction of GPT-4, businesses can now leverage the power of AI to generate natural and computer language, making it easier to automate tasks, enhance customer experience, and increase efficiency.

To help organizations stay ahead of the curve, we are excited to present a workshop dedicated to exploring the capabilities of GPT-4 and generative AI in general. This workshop will provide a platform for leaders to understand how they can use generative AI to transform their business models and gain a competitive edge.

Our workshop will cover a range of topics, including the advantages and limitations of GPT-4, how to implement it into your organization, and the potential impact on your industry. Our team of experts will provide real-life examples and case studies to help you gain a deeper understanding of technology and how it can be applied to your specific business needs.

We invite you to join us for this exciting workshop and discover how generative AI can revolutionize your organization. Our goal is to equip you with the knowledge and tools needed to navigate this transformational technology and prepare for the future.


The Generative AI/GPT4 Workshop is an intensive program aimed at providing participants with an in-depth understanding of Generative AI and its applications.

  • The workshop is designed to equip participants with the necessary knowledge and skills to develop and deploy Generative AI models.
  • During the workshop, participants will work on practical exercises and case studies to understand the concepts and techniques involved in Generative AI.
  • Participants will also learn how to use the GPT4 model and other advanced Generative AI models available today.
  • By the end of the workshop, participants will have a clear understanding of the potential of Generative AI and the GPT4 model, and how it can be used to drive innovation and transform businesses.
  • Participants will also be able to develop a concrete plan, through a concrete use case, for implementing Generative AI in their respective organizations.

After the workshop you’ll be able to

  • Begin your Generative AI/GPT4 project.  
  • Feel more comfortable with advantages and shortcomings of Generative AI/GPT.
  • Know the levels of commitment, perspiration, and inspiration that go into integration of this technology into your business process or creating new services and products.

You’ll come away with

  • A customizable framework that can be tailored to your specific use case.
  • A perspective on how small experiments and projects can lead to process optimization and innovation of new services and products.
  • A compelling narrative that resonates with your team members and colleagues.
  • A clear comprehension of the partnerships required to kickstart your projects.
  • Proven frameworks, processes, and exercises to unleash the potential of Generative AI/GPT in your enterprise.

Kickstart Projects

By the end of the workshop, you will have identified at least one experiment or project you can get started on right away. There will be examples projects for each of the following pillars of transformation:

  • Customer Centricity   
  • Operational Excellence
  • Technology, Data and Automation 

Types of projects vary widely depending on the business. Examples include:

  • Customer Centricity: Innovative marketing campaign (automatic slogan and image creations); intelligent customer support using a customized ChatGPT chatbot.  
  • Technology, Data, and Automation: Test scenarios automation; automatic business rules generation; automatic code generation; etc  

Operational Excellence: Process automation; Q&A reports and documents; calls and emails summarization and routing 

Workshop program details

Time SlotsItem description
09:00 - 09:15Introduction
09:15 - 09:45Introduction to Large Language Models:
Historical progress

Top 05 Large Language Models (LLMs) and where to access them.

What Is GPT3/GPT4 doing, and why does it Work?
09:45 - 10:15Generative AI/ChatGPT in action
Two real world success stories including success factors.

Two real world failure stories.
10:32 : 10:00Coffee break
10:30 - 11:00ChatGPT Components vs Expected Business Outcomes
11:00 - 11:45Bridging the gap: tools and techniques
11:45 - 12:15GPTX: security and responsibility
12:15 - 13:15Lunch break
13:15 - 15:15Through several interactive business use cases in small groups of 04-05 people, we will be able to work on several projects and define the success boundary conditions.

Process and organization (how to bring GPT to your team and organization)
15:15 - 15:30Coffee break
15:30 - 16:00Discussion on AI and Generative AI success factors: vision and strategy with clear purpose, commitment from the board and the middle management, talent attraction and upskilling, agile operating model, etc.
16:00 - 16:30Wrap up: summary and resources

About the facilitator

Hicham Zmarrou, Ph.D


Dr. Hicham Zmarrou is a Principal Architect at Microsoft. He contributed to different Enterprise AI initiatives in different industries, both as operational and strategic leader. He is the co-founder of Trefoil Analytics, a strategic and consulting company specializing in data & AI. Trefoil Analytics connects strategy and execution, helping our clients to formulate their strategy, strengthen their core technology, scale with flexibility, and create seamless digital experiences. Hicham has a PhD in mathematics from the university of Amsterdam.


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